For many years Green 4 Solutions based in Lutterworth, Leicestershire have been avid proponents of the use of CRM technology as a platform for building relationships with customers.
The company has now gone one step further by delivering a state of the art CRM-driven ticketing system all built within the Microsoft Dynamics CRM platform.
The solution, already in place at a number of visitor attractions, ski centres, bowling centres and arenas, can be tailored to suit any specific booking process and is available online, at point of sale, in a call centre or through a kiosk.
Not only does this remove the need for complex integration between different systems, but having powerful CRM and eCommunications features means that profiles of customers are constantly updated with all their interactions with the business and messages can be targeted and relevant to each individual.
These could be in the form of automated order acknowledgements, pre-event checklists and travel information - which provides a perfect upsell opportunity.
Post-event surveys, thank you emails and targeted follow up offers can all be automated as part of the booking process.
