The Juice launched its new Mapped Dark Ride at IAAPA
2013.
The Mapped Dark Ride combines 3D and 4D film, theming, special effects, sound and lighting.
It has been designed to be easily transformed from a Halloween ride to a seasonal Christmas ride, or a summer ride.
"This system enables clients to work within their own client demographic according to their audience on the day or to take advantage of special events without additional expense," said Pauline Quayle, director of The Juice.
She added: "The beauty of this ride is that the target audience can be transformed instantly."
It also unveiled new branded films available for next season’s rides and attractions.
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