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Attractions looking to communicate more effectively with visitors, increase sales through special promotions, and ease pressure on staff by providing information digitally are increasingly turning to digital signage.
Not only do public screens provide a more lively and easily-updated alternative to conventional printed signage ? interactive capabilities, through touch-sensitive screens or via visitors' mobile handsets, can create memorable, personalised experiences that are useful to customers and enhance the venue's brand.
However, while digital signage is relatively easy to deploy and offers a proven, rapid return on investment, choosing the right system can be tricky. The plethora of suppliers can be confusing and it is not always easy to determine exactly what the business requirements are.
One solution is to narrow the quest to those systems which have already been deployed in similar locations, learning from the challenges they overcame and benefiting from the experience gained by their suppliers.
To aid managers in researching digital signage, a range of systems designed with attractions and leisure venues in mind will be on display at Screen Media Expo Europe, held at Earls Court in London on 5-6 May. An extensive free programme of seminars accompanies the exhibition. For further information visit www.screenevents.co.uk.
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