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Picsolve worked with the team at Panora.me for a year before the acquisition
Picsolve, a leader in photo and video capture for the attractions industry, has acquired Belgium-based start-up Panora.me.
The acquisition follows a year-long exclusive partnership between the two companies, during which they have jointly delivered capture innovations, such as the Epic Selfie and the Super Selfie, for customers including the Coca-Cola London Eye, the Kennedy Space Centre Visitor Complex in Florida and the Legoland Florida Resort.
The purchase has also seen the creation of Picsolve Lab, a creativity and innovation hub that is designed to drive the development of cutting-edge capture technology through the combined market experise of both Picsolve and Panora.me.
A dedicated team will be responsible for the research and development of new capture innovations and products that will 'revolutionise' the visitor experience. The Picsolve Lab, described as a 'key differntiator' in a release, will ensure that Picsolve remains one of the world-leaders in content capture.
Picsolve CEO David Hockley said: "We are excited for Panora.me to become the heart of capture innovation at Picsolve. The acquisition will superpower our research and development capability ensuring we continue to exceed visitor expectations. In the creation of the Picsolve La, a bespoke initiative that is unique in the marketplace, we demonstrate our commitment to global growth through continued innovation. I'm excited to see what need technologies our dedicated experts within the newly formed Picsolve Lab team will deliver."
Raphaël de Borman, founder of Panora.Me and head of Picsolve Lab, said: "In the year since we started working with Picsolve, we've been able to deliver capture innovations including Epic Selfie and Super Selfie, which have proved extremely successful for our partners. Our alignment of vision and drive to innovate within the market makes Picsolve a great fit for us. We will help fuel Picsolve's expansion into new markets, and further strengthen our position as a force to be reckoned with in photo and video capture."
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